Hofstede - Strategic Measurement of Organisational Culture


Creating a new strategy often requires a change in corporate culture. There is, in itself, no good or bad organisational culture, rather the value of organisational culture lies in its ability to support the attainment of strategic objectives.


Studies have shown that only about 10% of strategies are successful in terms of being implemented as intended. If you feel that despite your best efforts, your strategies forever remain only half-accomplished, or that changes are implemented only partially, it may be advantageous to assess your organisational culture.


The Hofstede measurement provides you with information on how you can and should steer your organisational culture in a more desirable direction. This is critically important, as intuitive solutions for the development of culture often lead us in the wrong direction.


The measurement produces an analysis highlighting the strategic window of culture, that is the area where the organisation should be located in order to successfully implement its strategy. This window is influenced by the company's operational environment, as well as the vision of its management. The result shows a breakdown of the strongest factors affecting the the current culture of the organisation. One can then identify the most important levers for change among these elements, thus helping to move the development of the organisational culture in the desired direction.


The research report provides valuable information about the company:

  • What is the optimal organisational culture?
  • What are the most negative cultural elements from the point of view of implementing the strategy?
  • What kind of culture currently prevails in the company: what are the cultural strengths of the company and in which areas do the largest gaps lie?

The questions have been translated into 20 languages, including Finnish. The report is in English.



Read the blog: Hofstede - Strategic Measurement of Organisational Culture (in Finnish)